So, November 29th was a big day for Electronlibre… it was the day that our first TV ad was broadcast. As you already know we are a merry bunch of digital brand builders that don’t usually inhabit the world of ATL. We are more likely to be found roaming the increasingly crowded cyber streets ‘on’ or ‘below’ the ‘line’, and this new development is a pretty significant step for us as an agency.
The advertisement which is currently running on Singapore TV, came in two distinct flavours (5 and 10 second) and has been designed to promote the beautiful Ceramica collection, brought to you by RADO Switzerland (one of our absolute favourite clients).
It is a work of genius (if I do say so myself) and demonstrates our ability to produce outstanding Flash animations as well as top-level conceptualization. Inspired by our resident film fanatic, Eileen Weinberg and her unnatural obsession with Steve Spielberg’s 1977 Si-Fi epic - Close Encounters of the Third Kind… the work brings time and space to ceramic time piece production. Not that easy, I am sure you will agree…
It’s very cool and kudos to the team that put it together so bloody quickly. You know who you are… well done, pints for all (Marc is buying).
electronNews
a team of digital innovation specialists.
"the more you see, the more ideas you have"
